Chef made. Alien Approved. NYC.
Chef made. Alien Approved. NYC.
The Problem
Functional mushroom brands compete on clinical language and cheap packaging. Most use fillers, mycelium-on-grain biomass, and vague sourcing.
The craft chocolate world is aesthetically refined but rarely integrated with real wellness ingredients. Beautiful bars do nothing for the body.
Nobody has combined Michelin-level culinary craft, real mycological knowledge, art-object design, and supply-chain transparency into a single cohesive brand.
Market Opportunity
“ASTR’s addressable market is the high-overlap intersection: premium, design-led functional food for health-aware consumers with discretionary income — a segment with no dominant brand.”
The Solution
4 named formulas built on clean American-grown fruiting body extracts with ASTR Absorption™ for superior bioavailability.
Single-origin Dominican cacao, heavy metal tested, bean-to-bar. Each bar hand-painted by the founder. Limited, numbered editions.
Limited drops, artist collaborations, functional gummies & food products, luxury merch — all under one cultural brand universe.
Product
| Cacao Origin | Dominican Republic — single-origin bean-to-bar |
| Cacao % | 69% dark chocolate |
| Mushroom Blend | Lion’s Mane · Reishi · Chaga · Cordyceps · Turkey Tail |
| Extraction | Freeze-dried fruiting body — no mycelium biomass |
| Documentation | Full-panel COAs per batch |
| Weight | 3 oz (85g) per bar |
| Certifications | Non-Psychoactive · Vegan · Sustainably Grown & Sourced |
| Format | Numbered limited editions — hand painted surface |
Product
4 formulas. Every SKU enhanced by ASTR Absorption™.
Cordyceps-forward formula + lion’s mane + chaga. Clean, sustained energy and mental focus — without the jitters.
Lion’s mane · chaga · reishi · cordyceps · turkey tail. The complete functional mushroom spectrum in a single daily dose.
Single-ingredient lion’s mane extract — pure fruiting body, no fillers. Daily brain performance and neural support at full potency.
Lion’s mane + reishi + organic valerian root + organic ashwagandha. Restful sleep without the grogginess of pharma melatonin.
Tested
Every ingredient is independently tested for potency and purity across multiple accredited labs.
Verified concentrations of cordycepin, ganoderic acids, and beta-glucans. No proprietary blend hiding.
Finished products tested by Eurofins and confirmed free of lead, cadmium, mercury, and arsenic.
Competitive Position
| ASTR | Generic Supplement Brands | Craft Chocolate Brands | |
|---|---|---|---|
| Culinary credentials | ✓ | ✕ | Sometimes |
| Real mushroom knowledge | ✓ | ✕ | ✕ |
| Fruiting body extracts | ✓ | Rarely | N/A |
| Hand-painted art surface | ✓ | ✕ | ✕ |
| Numbered limited editions | ✓ | ✕ | Rarely |
| Batch COAs published | ✓ | Rarely | N/A |
| Coherent brand world | ✓ | ✕ | Sometimes |
| NYC cultural credibility | ✓ | ✕ | Sometimes |
Founder
“The credentials behind ASTR are not assembled for the pitch — they are the product.”
Go-To-Market
A private founding cohort with early access to every drop. No public sale — you’re on the ledger or you’re not.
Chef-hosted, artist-attended events in NYC and beyond. Each event produces and sells an exclusive run.
Hand-painted, numbered, provenance-carded bar drops. Scarcity is structural — not performative.
No more than 15 retail partners — selected for cultural alignment, not volume. Think: art bookshops, design hotels.
Documented sourcing trips to cacao origins and American mushroom farms. The supply chain becomes the storytelling.
Business Model
Financial Projections
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | ~$210K | ~$530K | ~$1.33M |
| Capsule Gross Margin | 55% | 57% | 60% |
| Chocolate Gross Margin | 66.7% | 68% | 70% |
| Event Edition Margin | 85.9% | 85.9% | 85.9% |
| Capsule Jars Sold | ~1,500 | ~4,000 | ~10,000 |
| Chocolate Bars Sold | ~2,400 | ~6,000 | ~15,000 |
| Active Wholesale Accts | — | ~25 | ~90 |
The Ask
| Instrument | Post-Money SAFE |
| Round Size | $500,000 |
| Valuation Cap | $4,000,000 |
| Committed | $90K (2 investors) |
| Remaining | $410K |
| Entity | Galaxy Labs Inc. Delaware C-Corp · Brooklyn, NY |
| Advisor | Ian, Zanzibar Ventures |
The Vision
Limited functional gummies & foods · Artist collaborations · Luxury merch & objects · Drop event activations · Sourcing expeditions as content
